A six-email outbound drip for a customer-success platform, each touch leads with a distinct hook (onboarding speed, integrations, automation, a customer story, social proof) and ends with a light-hearted break-up email designed to earn a reply.
Drip 1, The opener
Subject: How about reducing onboarding time by 50%?
Hey Sam,
Thought you might be interested in this. I’m Amitha, reaching out from our customer-success platform.
Quick intro: we help SaaS companies grow 125%+ in MRR with AI-powered customer-success software, designed to onboard, retain, upsell, and boost revenue, all from one platform. Wondering how onboarding works? We provide an advanced onboarding playbook with auto-tracked milestones and product-adoption monitoring, so you stay ahead of the curve.
Would this align with your goals? How about a quick call at 8 AM PST on Thursday? If that doesn’t work, I’d love to know your availability.
Drip 2, Integrations
Subject: Integrate your data in minutes
Hey Sam,
Worried about time-consuming integrations? Let’s fix that. With our platform, you can integrate data from your favourite apps in minutes, engagement, analytics, billing, CRM, support. Need custom integrations? Covered too.
Get a 360° view of your data, set alerts, launch journeys, and power up your health score, all with your existing tools. Check us out, or drop me a time for a quick call.
Drip 3, Automation
Subject: Save hours with automated workflows
Hey Sam,
Looking to automate your customer-success workflows? Our platform lets you automate repeatable, scalable processes, with human intervention only when necessary. You can drive proactive, personalised engagement, strengthen product adoption, trigger training and onboarding journeys, and ensure on-time renewals with smart playbooks.
Curious to see it in action? Let’s do a quick virtual coffee, I’ll explain, you sip.
Drip 4, The customer story
Subject: A success story you’ll want to see
Hey Sam,
An HR-management platform improved its onboarding process and increased its CSM-to-account ratio by 25% in just six months using our software. Here’s their [case study].
So… when are you planning to try us out? Has the thought crossed your mind yet? Let’s jump on a quick call, just drop your availability.
Drip 5, Social proof
Subject: Sam, ready to start your trial?
Hey Sam,
A leading sales platform achieved a 10% reduction in onboarding time with our software. Wouldn’t you want to save that time too? Read their [case study] to see what they unlocked, and imagine what’s possible for you.
Retain customers. Grow your revenue. And do it faster. Try us today, or share a time that works for a quick call.
Drip 6, The break-up
Subject: Let’s break up 💔
Hey Sam,
Seems like I couldn’t get you to walk with me on the customer-success journey and fight churn together. Honestly, I wish I’d had the chance to walk you through one of the most well-defined customer-success tools out there, a platform that can 10x your CSM productivity.
This isn’t a follow-up, just a quick ask: if you’re open to sharing feedback, I’d love to hear how I can better serve your needs in the future. Thanks for staying with me this far. Wishing you an amazing week ahead.
